An army of fans. The most cost effective television marketing solution in the business. Lengthy exposure.
DemographicPrimary: Male 20-30 with high disposable income.
Secondary: Male all ages
Class: Family Entertainment
Why advertise your product for 30 seconds whilst the viewers are filling up their kettle when you can advertise for a solid half an hour!
With an STCC team sponsorship deal you can connect directly and personally with the fans for each driver and team, and maintain brand exposure to those fans who support other drivers.
With your brand in the team name in addition to decals on the car you can be sure of plenty of mentions throughout the season.
Team Partnership grants unprecedented television exposure.
High ImpactThe STCC is the first fringe sport to appear on television already carrying an army of spectators with it. Most eSports appeal only to their contestents, but our real world racing inspired broadcasting style appeals directly to motor racing fans.
Cost EffectiveWe produce an entire season for less than the cost of a road car, let alone a race prepared touring car. Quite simply we can do more with a lot less than any other motor sport to appear on television, making us the single most cost effective marketing opportunity in our target demographic in the world.
No other motor sports world championship is able to grant you so much coverage in a medium that so readily supports advertisers without upsetting its viewers for as little as the STCC charges. If maximising your budget is anywhere on your list of priorities than the STCC should be your first pit stop on the road to success.
What About Our Rivals?Put simply, they're not in our league. The CTRA governs the vast majority of all online motor sports, this is our flagship league. There are other broadcasts yes, but our largest competitors manages only a few hundred viewers whilst we have a large following of viewers and are currently negotiating television coverage in multiple countries for next season.
The STCC reaches hundreds of thousands of spectators and is negotiating television coverage in several countries, how can you miss such an opportunity? If you can think of a reason not to go with us, then we'll address it!
Attention: Our team partnership package will have one of our series race teams rebranded in your name, our commentary team will be screaming your name in high excitement at regular intervals.
Interest: Sports fans loyally support their chosen heroes, and with the STCC they tune in regularly to see how their hero is performing and take an active interest in the activities of your drivers.
Desire: Our heroes will be sure to thank their sponsors at regular intervals, and where possible use product placement.
Action: We're not talking about on track action here, although we have got plenty of that, i'm talking about converting our viewers into your customers. We can do that with billboard advertisements during the season - perhaps you might use that to issue a telephone number or maybe just to reinforce a product or brand.
Response or Brand driven marketing in the STCC is high impact, high entertainment. We produce a rolling 30 minute advertisement that your potential customers love to watch. We dont do 'left hand page' adverts, we're a high thrills sport designed for action.
